Las Vegas is one of the biggest destinations in the world for conventions and events, a status that has only been enhanced by the recent $1 billion expansion project — and more renovations are coming next year.
Given the thousands of visitors that come to Las Vegas every year to attend meetings and events — and the sponsorship dollars that come with them — a new rideshare company, Pop-Up Rideshare, has launched in the city to provide a unique rideshare service aimed specifically at event attendees. Pop-Up Rideshare includes a fleet of 500 vehicles, which includes Teslas, that can also be branded.
The USP of Pop-Up Rideshare is twofold: it provides sponsorship opportunities for its corporate partners, and free rides for event attendees. The way it works is that eventgoers are prompted to download sponsors’ mobile apps in order to redeem free rides during major conventions and events, giving sponsors valuable visibility with their target audience.
"Pop-Up Rideshare brings a completely new concept to the transportation industry while providing corporate sponsors the unique opportunity to have up to hundreds of thousands of users download their apps to redeem complimentary rides," said Pop-Up Rideshare CEO Dave Evans.
Event organizers can work with Pop-Up Rideshare to customize sponsorship packages, which can include vinyl car wrapping and tablet video marketing in addition to complimentary rides and lead generation through app downloads.
The first large-scale event to test out the new service will be SITE NITE, taking place in Vegas next month. Event attendees will be able to redeem free rides throughout the evening of the event by downloading sponsor apps.
Las Vegas is the ideal market to test drive (pun intended) this type of new service, which is poised to provide value to both sponsors and attendees. While some participants may be wary of downloading additional apps to their phones, particularly apps that are intended to be lead gen tools, it’s hard to turn down a free ride, and there will likely be more than enough takers. If successful, Pop-Up Rideshare plans to launch in new markets down the line.