Web3 solutions such as NFT ticketing have been on the rise over the past few years, particularly for fan events such as festivals and concerts. However, this next-generation ticketing technology has the potential to improve the ticketing experience for event organizers and attendees of all types, including for B2B events.
Adoption of Web3 technology in the B2B event and conference space has been slow, but next year, the international sports organization Everything in Sport (EIS) will demonstrate another proof of concept with the Women’s Edition of its conference, which will be taking place in March at Tottenham Hotspur’s stadium in London.
EIS has partnered with UK-based NFT ticketing company SeatlabNFT to provide NFT tickets and airdrop functionality to its conference attendees. SeatlabNFT will be the exclusive ticketing partner for the conference, which will be one of the first NFT ticketed conferences in the world.
“While we have, until now, focused on the entertainment sector of live events, our NFT ticketing platform has the power to transform the b2b conference experience as well,” said SeatlabNFT’s Content Manager Charlie Gardener in a blog post announcing the partnership.
The Women’s Edition conference will host over 80 speakers, including Kelly Simmons, FA Director of the Women's Professional Game; Lorin Hamlin, Head of Open Innovation at Under Armour; Jenny Mitton, Director at M&C Saatchi Sport and Entertainment; and many other representatives from leading sports organizations.
In addition to NFT tickets, SeatlabNFT will also be sending virtual business cards to all attendees who attend sessions using the platform’s airdrop functionality and will enable in-app communications to facilitate connections between attendees and speakers and industry leaders.
When it comes to ticketing in particular, the industry is facing increasing pressure from fans, artists, and other stakeholders to find ways to streamline the experience, especially with industry giant Ticketmaster experiencing one fiasco after another.
The situation is particularly challenging in the US, where many venues have exclusive ticketing contracts and cannot use other solutions even if they wanted to, but Web3 solutions are nevertheless gaining ground, and will likely continue to garner the public’s support as they deliver much better experiences for everyone involved.