Singapore-based All Access Anonymous (AAA), co-founded by Iqbal Ameer, CEO of LiveScape and co-founder of It’s The Ship, and Marvin X. Das, is working to create a decentralized network to support independent creators and fans and revive the experience economy in the APAC region. The network will include verified promoters, creators, fans, artists, venues, production companies, and more. Its full launch is expected in December.
The startup was founded to address the challenges facing the live events industry post-pandemic, including funding difficulties for promoters and creators. AAA is aiming to provide more transparency and structure to music promoters so they can bring their events to fruition according to their visions and more easily engage fans, while relying less on external financing.
AAA will sell tickets to fans as NFTs, which will in turn provide fans access to various perks including other NFTs, early ticket access, meet and greets, and merch. Creators will have the opportunity to engage with fans in the network and survey them to get first-hand feedback on what artists fans are interested in seeing, potential ticket prices, and more.
Notably, AAA will also be able to provide loans to creators to build their events. Verified AAA creators can submit a request to the company for funding and receive a low interest loan depending on their revenue, potential economic impact, amount of experience in the industry, and other metrics. The network will leverage blockchain technology to log all transactions between members and ensure full transparency.
“When you delve deeper into the malaise of the industry, the root cause more often than not starts at capital financing,” explained AAA Co-founder Marvin X. Das. “We are creating an asset-backed unit economy and providing an additional source of revenue to alleviate some of the pressures artists are faced with, while valuing the work of creators and providing long-term sustenance.”
Fellow co-founder Iqbal Ameer added, “AAA strives to give creators the power to bring all their creativity and all their ideas to the stage, to really deliver the experience fans so desire […] By providing fans with the opportunity to 'have their say,' we are creating an organic ripple effect. Fans will forever promote their unique experience in crafting their favourite music festival, and subsequently their friends and friends of friends will realise that they too have the power to shape their favourite music festival. This is fandom magnified.”