NFT ticketing has been gaining a lot of ground in the events space and will likely be one of the first widely adopted uses of NFTs and blockchain for events. When it comes to web3, there tends to be a big focus on the technology itself, but things like the blockchain and NFTs are just the building blocks for a new web standard that we will use in our daily lives in the way we interface with Web 2.0 now.
Some event organizers may be apprehensive to integrate new blockchain-based ticketing systems, but they don’t need to be web3 experts to be able to take advantage of it. The key will be for providers to make NFT tickets as approachable and easy to use as possible, which is what ticketing company EventsFrame is aiming to do with the launch of its redesigned platform.
EventsFrame began as a traditional ticketing platform but revamped its offerings during the pandemic to pivot to NFT tickets, which will enable organizers of sporting events, festivals, and conferences to leverage the technology on a user-friendly platform.
NFTs provide many benefits to organizers and attendees, including the ability to double as collectibles and to unlock exclusive content and digital merchandise. They also help combat price gouging on the secondary market and enable organizers to collect royalties from resales as well.
Pavel Helstyn, head of business development at EventsFrame, explained his vision for the future of this technology. “Imagine your typical Championship game or your favourite show where visitors will buy physical goods such as scarfs, mugs, magnets,” he said. “I just visited Back to the Future last week where I bought some of those goodies. In the future, visitors will buy this in the digital format as NFTs to showcase on social media and in their virtual as well physical world.
“Personal virtual ‘trophy rooms’' will represent where you’ve been and most importantly your treasured memories. We launched our first version of NFT ticketing last week and we're working hard to bring value and utility to this area which is typically still very hard to understand to the uncommitted. Our biggest mission is to popularise this concept with the industry.”