Austin Johnston, CEO of AK Johnston Group presents the morning keynote at the XLIVE-LDI2019 LiveXperience Symposium on November 20, 2019 at MGM Grand in Las Vegas. He explores the ‘experiential marketing’ buzz-phrase, revealing how 70 percent of marketing budgets were refocused from media to experiential in 2018. Learn how brands are telling their stories through experiences and activations, using design and technology.
Watch the LiveXperience Symposium session @ XLIVE-LDI2019 now!!