As livestreaming continues to make waves in the live entertainment business, digital experience platform NoCap has announced a new livestreaming partnership with concert promoter Goldenvoice, which operates the Coachella and Stagecoach music festivals. Under the new deal, NoCap will become the preferred streaming partner for Goldenvoice’s portfolio of venues.
Livestreaming in-person concerts and festivals is a fast-growing trend, with other promoters such as Danny Wimmer Presents livestreaming its first-ever festival last month. This deal was spearheaded by Goldenvoice President and Coachella founder Paul Tollett and will allow Goldenvoice to develop an innovative strategy around livestreaming in addition to its in-person shows.
NoCap is another livestream platform born of the pandemic, and this is a big step for the company in what is quickly becoming a very competitive market. With its livestreaming product, NoCap has been focused on connecting fans around the world as they experience live music together, in addition to connecting them with their favorite artists. It has also organized and encouraged in-person shows and fan interactions as gatherings become possible again.
The platform has already worked with popular artists including Foo Fighters and Machine Gun Kelly and notes that it has new “exciting projects in the works for their new partnership with Goldenvoice,” although it doesn’t provide a timeline or any further details on what’s to come.
“We've been impressed with the work that NoCap has been doing on their own, and we’d like to help amplify what they have built with our team,” said Goldenvoice President Paul Tollett in a statement.
NoCap founder Cisco Adler added: “Goldenvoice is a brand synonymous with bringing audiences incredible live music experiences. We are thrilled to work with Paul and this stellar team to help expand on that and deliver world class online experiences to audiences around the world!”