Virtual event platform Hopin continues its acquisition streak with its recent acquisition of event marketing platform Attendify. Hopin most recently acquired Boomset to provide onsite services in addition to its virtual and hybrid offerings, and Attendify marks its fifth acquisition in the past year.
Attendify’s suite of offerings will allow Hopin to better help event managers market their events, drive attendance, and engage their audience. The platform will be launching two new features later in the year: Audience CRM and Campaign Manager. The former is a comprehensive attendee data platform that will provide event organizers will all their event engagement data, while the latter will enable organizers to create email campaigns from the platform.
“As we continue to help our customers navigate a reshaped events industry, our focus remains on investing in Hopin’s all-in-one platform, including augmenting it with intuitive marketing tools,” said Johnny Boufarhat, CEO and Founder of Hopin, in a statement. “With the addition of Attendify, our event marketing suite gets even better and we can deliver more meaningful tools to organizers that drive growth.”
Michael Balyasny, CEO and Founder of Attendify, added: “We are extremely proud to join the Hopin team with the shared goal of creating the best possible user experience in event technology. At Attendify, we’ve always believed not only in the power of events to bring people together to forge meaningful connections but also, in the massive potential that lies in unlocking event data to further enhance the attendee experience. Unifying our products and merging the minds of our talented teams will be invaluable to our customers.”
During today’s Hopin Illuminate event, a hybrid event including both in-person and remote speakers, Boufarhat made two additional announcements about the platform. The first is that Hopin will now offer a free version of its platform for events of up to 100 participants lasting up to 2 hours. Hopin also announced a new GoFundMe integration, which will allow event organizers to embed a GoFundMe campaign into the side panel on the Hopin platform next to the Chat and Q&A tabs. Attendees can then donate to the fundraiser directly from the platform while watching the event.