Fave Launches Fan Verification to Help Real Fans Get Tickets to Shows

As a fan, buying tickets to shows can often be a frustrating process rife with fees and hidden costs. Ticketmaster basically dominates the market, so fans often don’t have a choice but to deal with it, even though the outrage and complaints against the company grow by the day. New York even recently passed a law to help combat shady ticketing practices and now requires all fees to be disclosed upfront and bans things like delivery fees for electronic tickets.

Many platforms have popped up to try to make the ticketing process fairer and more transparent for everyone involved, but it will take a lot of work and change in the industry to really make a dent in giants like Ticketmaster.

Fan-centric platform Fave is adding its hat in the ring with its new Fan Verification system to help real fans get tickets to their favorite artists’ shows. Fave, which is backed by music industry heavyweights Warner, Sony, and HYBE, aims to reward real fans with priority access to shows as well as other perks such as secret events and limited merch drops.

Ticketmaster does has a Verified Fan system, but it is available on an event-by-event basis and it’s unclear exactly how it analyzes fans to make sure they are real people interested in attending shows. On Fave, fans receive a unique Fave Fan ID and can prove their fandom by logging all sorts of fan-related activities, from streaming to concert attendance to creating fan art.

By logging this activity, fans progress through Fave’s tiers, starting at Fan, then moving to Verified Fan and Verified Superfan. Naturally, each tier provides access to more and better rewards. Fave also includes a layer of manual review conducted by a human to double check a fan’s authenticity.

“On Fave, top-fan status and access to exclusive experiences are not just reserved to the people who can afford it or got lucky in some random giveaway - neither of those correlate to how passionate and deserving of a fan you are,” said Fave founder and CEO Jacquelle Amankonah Horton. “Instead, fans earn these experiences through the authentic, heartfelt activities they’ve already been doing.”