Decentraland to Host Metaverse Festival With Deadmau5 and Paris Hilton

Virtual blockchain-based world Decentraland will be hosting Metaverse Festival, the world’s first multi-day festival in the metaverse starting on Thursday and running through the weekend. The event lineup includes over 80 high-profile artists and personalities including Deadmau5, RAC, 3LAU, and Paris Hilton — whose in-game avatar was designed by avatar technology company Genies. Event sponsors include Heineken, Metapurse, and Kraken.

Decentraland previously hosted To The Moon festival earlier this year, which was a single-day, smaller-scale event. According to the Metaverse estivaFl website, fans are in for “a fully decentralized celebration of music that offers a weird and wonderful brew of world-class headline acts, mind blowing stages, games, exclusive artist merch, collectibles and more.”

The festival is free attend and will feature five stages for musical performances, as well as VIP areas and virtual portable toilets. Festival coordinator Sam Hamilton explains this feature in the festival’s FAQs: “Every festival needs portable toilets – even the metaverse. But these are no ordinary portable toilets. Every toilet contains a different experience. Some good, some bad, some mind blowing. Definitely worth your while checking them out.”

The central theme of the event is Evolution, but it will transform throughout the four days, from Water on Day 1, to Earth, Space, and finally, Metaverse.

“This is our way of expressing human evolution – emerging from the water onto the land, reaching space and of course the next big leap which is pioneering exploration of the metaverse,” explains Hamilton. “The main Evolution stage, presented by Kraken, will reflect each of these themes on the different days, with some spectacular sets, animations and visuals.”

New additions to the lineup are still being announced, which adds to the excitement and intrigue leading up to the event. In Hamilton’s words, “That’s the beauty of the metaverse – you never know what you might find.”