The metaverse and web3 are evolving quickly, and companies will need to get on board if they hope to stay relevant and take advantage of everything this new space has to offer. Roles such as Chief Metaverse Officer are becoming increasingly common as organizations double down on their metaverse strategies.
Technology consulting company Capgemini, which helps companies leverage technology to improve business outcomes, has announced a new partnership with gaming engine Unity, one of the leading platforms in the 3D digital design and metaverse creation space.
Capgemini and Unity have collaborated in the past to deliver tech-focused, immersive 3D solutions for various businesses, and this new partnership will enable the companies to work together more closely and provide a more robust suite of metaverse and web3 related offerings to clients.
“Metaverse and immersive experiences open a whole universe of possibilities for our clients across industries, from enabling more emotional connections with consumers, and reinventing employee experience and collaboration, to optimizing engineering, manufacturing and operations using digital twins,” said Pascal Brier, Chief Innovation Officer at Capgemini and member of the Group Executive Committee.
During the multi-year alliance, Capgemini and Unity will conduct joint web3 R&D projects through the Capgemini Metaverse Lab, leverage each other’s expertise and market insights, and work to build a global team certified on Unity’s RT3D technology through joint recruitment and training initiatives.
The companies note that they will focus their efforts on sectors that will most benefit from an improved digital customer or employee experience, including retail, media and technology, manufacturing, and more.
“We are thrilled to partner with Capgemini to accelerate the adoption of real time 3D technologies across a number of industries,” added Marc Whitten, Senior Vice President and General Manager, Unity Create Solutions. “Unity’s real time 3D solutions will bring many new companies into the next generation of the internet, or metaverse, helping them achieve greater engagement with their customers.”