EDM Superstar ZHU Announces NFT-Based Fan Community

EDM superstar ZHU, who recently signed to Capitol Music Group’s Astralwerks label and released a new album, Dreamland, revealed details of his plan to build an NFT-based fan community.

Beginning with the Dreamrocks NFT Collection exclusive to Red Rocks concertgoers, an open Zhuman Community token will also be made available for fans worldwide. Rock band Kings Of Leon were the first to join up, releasing a crypto version of their new album, When You See Yourself, earlier this year.

Fans who attended ZHU’s six-night sold-out run at Colorado’s fabled Red Rocks earlier this month, were eligible to register for complimentary community tokens as well as limited-edition moment tokens that include exclusive content from the show they attended. To redeem, show-goers should register using the same email they used to purchase their concert tickets at Yellowheart.io/ZHU.

The Zhuman Community token will grant holders access to exclusive content and events to be announced in the coming weeks.

Said ZHU: “The fans have shown up so hard these last two weeks at Red Rocks, I’m excited to give something special back to them while also making sure all of my Zhumans worldwide can be a part of the community we’re building.” All Dreamrocks tokens were minted and issued on Saturday, May 15 at the designated time. The rest of the Zhuman Community tokens were minted in the ensuing weeks.

The Dreamrocks NFT Collection from ZHU is being issued by Night After Night and Yellowheart, the partners behind Kings of Leon’s NFT YOURSELF album release. These releases make ZHU the first artist to build a fan community by issuing free community tokens and the first to issue tokens tied to a live experience.

Night After Night COO Casey McGrath said, “With this offering, ZHU is setting the tone for how artists should enter the space and use NFTs to create a fan-first model that establishes a long term direct-to-fan pathway.”

Added YellowHeart President/CEO Josh Katz, “Our mission is to democratize the modern live music experience. As in-person events start to come back, introducing the many ways NFTs can transform and amplify live music for both artists and fans, in a way that’s better for the environment, is all the more exciting.

“It was important to ZHU to have both a carbon-neutral process, as well as offer tokens that are gas-free, so all of his fans could participate in this iconic drop. Since YellowHeart uses Ethereum Layer 2, which uses proof-of-stake, it is the most efficient blockchain solution in terms of gas fees and energy consumption.”