Unlike many other event platforms, Airmeet was initially developed as a virtual event solution and remains focused on the virtual market. It was founded in 2019 and completed its most recent funding round, Series B, in early February, raising $35 million as it continues to expand into international markets and invests more in R&D.
This week, the company launched a new Airmeet 360° Analytics feature to help organizers better measure and track their event data, which becoming increasingly important for events in general and is an indispensable feature for virtual platforms. Organizers will have access to the new functionality starting this month, and it will be available for all event types on the platform.
Airmeet 360° will track metrics including registration, engagement, and sponsor-generated ROI in real time during an event and will make it easier for organizers to assess the overall performance of their events, monitor booth visitor statistics, and better curate content for their audiences.
"Since its inception, Airmeet has been at the forefront of innovation around virtual events,” said Airmeet CEO and Co-founder Lalit Mangal in a statement. “We are passionate about adding features that can make a huge difference in the way organizers approach virtual events. This powerful analytics module is intended to make it easy for organizers to track and measure event success rate in real-time."
Airmeet 360° Analytics consists of multiple dashboards as well as a segment builder, which will provide insights on data points such as the specific method of engagement preferred by attendees and topics that they were most interested in. Using the segment builder, planners will be able to segment their audiences based on parameters informed by the data to personalize and target their marketing and communications.
These types of insights and functionalities have become the norm across virtual and hybrid platforms in the past few months, and these enhancements will allow Airmeet to continue to compete in an increasingly saturated market.